Take a seat and grab a cup of coffee; this is a long read! We are going to introduce you to marvelous technology trends. You heard it right, you will be amazed to learn, how you will be playing with avant-garde technology called AR, augmented reality.
Our tech-savvy generation is always captivated by innovative technology trends. The digital world is changing at a rapid pace, every day numerous new products are being launched in the market. Augmented reality is icing on the cake in tech trends. AR is a new name for innovation in the digital world. So, if You are a young entrepreneur or an already established business, AR is the way to go with. Take your business to a top-notch level, and implement augmented reality solutions in your business strategies!
Augmented reality is clearly gaining traction. The global market for virtual and augmented reality (VR and AR) technologies is expected to grow to $142.4 billion by 2023, But that’s not all. Emerging trends such as the increasing convergence of wearable devices and augmented reality are expected to drive demand (AR). Statista predicts that by 2023, 1.4 billion people will be using augmented reality on their phones alone.
If you haven’t already, now is the time to investigate this technology. But first, let us delve into the various augmented reality issues, trends, and challenges, as well as how AR may be shaping your industry. This way, you can better prepare yourself as your company invests in AR.
Future of Augmented Reality
With augmented reality software development companies operating in full swing, it will have an impact on the devices we use the most, such as smartphones. Smartphones will be converged into glasses and headsets in the future, and everything you do on your phone now, such as updating your Facebook status, calling someone on Skype, and using turn-by-turn navigation, will be done with AR glasses via motion and gesture detection.
When it comes to AR glasses, the current models on the market will undoubtedly pale in comparison to future models. Touching, hearing, and seeing will all be integrated into next-generation AR devices, which will have a wider field of view and will display information almost anywhere within the user’s peripheral vision.
Motion gesture technology will also advance. For example, instead of typing an address into your GPS, you will be able to point to a location and receive directions automatically, or you will be able to point at an object or building and receive information about it without even knowing its name in the future.
As you might have guessed from the information above, augmented reality is now deeply ingrained in our daily lives, and many industries are racing to capitalize on all of the benefits.
AR will make all of our mundane tasks obsolete in the future. For example, if you’re bored with your commute to work, there will be plenty of immersive entertainment options. In fact, the office, as you are aware, will cease to exist in the future. Your workspace, meetings, computer, and other resources will be accessible from anywhere in the world, removing the need to commute.
So keep an eye out for the latest trends and developments in augmented reality; everything is designed to make your life easier and more enjoyable.
Trends and Predictions in Augmented Reality in 2023 and Beyond
In science fiction films, we frequently see cool technologies like holographic communication, robot vision, and simulated 3D visuals. However, with recent advancements in the augmented reality industry, these are quickly becoming a reality.
It’s become so common that most of us have probably used an AR app without even realizing it. For example, if you’ve used those odd Facebook and Snapchat filters for your selfies, you’ve already experienced AR. That is how readily available this technology is now.
However, as an entrepreneur, how can you use AR to your advantage? In this article, we will look at some of the most significant augmented reality market trends to help you understand how businesses are leveraging the technology. This should help you make decisions as an entrepreneur.
Top 7 Trends to Watch in 2023
In order to take your business sky high with AR business strategies, you need to keep an eye on these trends.
1. AR technologies based on mobile devices
Mobile AR apps have grown so popular that Google is constantly testing phones that support ARCore. The number of AR-enabled smartphones is growing by the day, and they are also becoming more affordable! Augmented reality is also supported by iPhones. With the most recent iOS update, all of the latest iPhones can run AR apps.
After Snapchat filters and PokemonGo AR emerged rapidly. Many retailers are now shifting to AR-based mobile apps. The key concept driving the implementation of AR in the retail sector is a better understanding of products through augmented visualization.
And besides, one of the augmented reality issues, trends, and challenges associated with app development is software compatibility and integration support.
Despite these issues, the coming year is expected to see significant progress in the field of mobile AR. People are increasingly using smartphones, and some have multiple devices. As a result, app development companies are likely to concentrate their efforts on filling this market.
- Consumers can now purchase mobile-based AR devices. As a result, we can expect to see more AR-powered content and applications in the coming years.
- Consumers can have a more immersive shopping experience with mobile AR. As a result, we will see more brands incorporating it into their operations or marketing and sales campaigns.
AR Shopping Experiences in the Retail Sector
Another way in which AR is influencing society is through the shopping experience. AR allows shoppers to try products before purchasing them. It’s become so popular in recent years that it’s also one of the most recent retail trends.
In fact, 61% of modern shoppers prefer to buy from stores that use augmented reality. As a result, retailers are preparing, with 46% of store owners planning to transition to an AR or VR solution in the future.
After all, incorporating augmented reality into your service raises brand awareness and associates your company with other companies that use augmented reality. Furthermore, incorporating it into your marketing campaigns, business processes, and customer service efforts allows you to remain competitive in the ever-expanding world of online shopping.
With AR at the forefront of your store, you will increase customer satisfaction while also making shopping more enjoyable for your customers. Now more consumers will want to use AR to try on clothing, furniture, and other products in the comfort of their own homes before purchasing them.
- A shopping experience with augmented reality is more immersive and interactive. As a result, if you provide it, more customers are likely to do business with you.
- AR is being used by an increasing number of businesses to showcase their products and improve their services. To stay ahead of the curve, research how you can use the platform for your company as well.
The Health Care Sector and the AR Industry
Every day, medical care evolves to ensure that doctors and professionals can provide the best possible care to their patients. Using AR is one of the most recent augmented reality trends in healthcare.
Blood draws are one way AR is assisting in healthcare. In most cases, patients require multiple attempts to locate the proper vein for a blood draw. Medical professionals hope to reduce that number by using augmented reality. The augmented reality technology used for this will map the veins in the patient’s arm.
Aside from this, other augmented reality trends in healthcare exist. Doctors use augmented reality to better explain patient conditions. It aids the patient’s comprehension of the situation by simplifying difficult medical terms. It is also used to instruct medical personnel on how to dress wounds.
During surgery, surgeons can access patient records. Integrating tools with AR allows you to retrieve outpatient records more quickly and display them on the doctor’s smart glasses or tablet for easy viewing.
Medical professionals are also using augmented reality to prepare for surgery. An organ checklist or walkthrough is used by surgeons to make sure they don’t miss anything. Furthermore, doctors have been using it to better explain the procedure to patients.
- Medical procedures are more accurate and efficient when augmented reality is used. The best possible care will be provided to patients as a result.
- AR can be used to retrieve patient records more quickly. As a result, doctors can obtain the information they require when they require it. During operations, this is especially useful for surgeons.
A Driving Experience Powered by Augmented Reality
By 2025, augmented reality in automobiles is expected to be worth $673 billion. But, what should drivers expect when their vehicles are outfitted with AR technology? To begin with, automakers are investing heavily in AR technology in their new vehicles.
GPS is the most common application of AR in vehicles. Arrows on a heads-up display will prompt drivers which way to go, eliminating the need for drivers to look down at their mobile devices while driving. This allows them to navigate without having to worry about distances.
On a higher level, car manufacturers are now using AR in their showrooms so that you can test drive a car before purchasing it. Toyota’s immersive AR experience, for example, presents virtual cars to buyers for consideration.
With 59% of car buyers conducting online research before making a purchase, Toyota’s AR experience is right up their alley. They can simply click on a banner ad to learn more about the vehicle and even place it in environments ranging from their driveway to a long stretch of road.
- Companies in the transportation industry are investing in augmented reality technology. As a result, we can anticipate more AR-enabled vehicles and apps in the coming years.
- By 2025, the automotive augmented reality industry is expected to be worth $673 billion. This means that companies interested in entering this market should do so as soon as possible.
The Augmented Reality and Education Industries
AR isn’t just for entertainment, automobiles, and healthcare. It’s also infiltrating the educational system. The use of augmented reality in education has an impact on how students learn. In fact, at the current rate of development, the educational technology industry will be completely transformed in the coming years.
Teachers can use AR to keep students interested. It makes learning more enjoyable and encourages students to come to school every day to learn. AR simplifies the teaching of complex subjects for students. After all, with 95 percent in terms of teenagers owning a smartphone, using AR in the classroom is more accessible and ready for use.
When teaching chemistry, for example, educators can use paper cubes and student smartphones. Scanning the cubes yields information about the chemical they represent. Putting two or more cubes together will tell students what kind of reaction to expect.
AR can also help students with learning disabilities. Teachers working with students with learning disabilities can use AR and VR to make lessons more interactive while also allowing students to focus on their lessons by blocking out distractions.
- AR technology is becoming more affordable and accessible as it becomes more widely available. However, investing in these rather than physical materials may be more cost-effective for schools in the future.
- AR makes it easier for differently abled students to grasp lessons. As a result, it is more effective at producing results in terms of educational progress.
- AR for learning relies heavily on visual aids to make lessons more engaging.
Augmented reality and Gaming Industry
The first thing that comes to mind when people think of augmented reality in gaming is Pokemon Go. After all, AR has become a household term since its successful launch in 2016. Furthermore, AR gaming has grown and received the greatest amount of investment.
To begin, following the release of Google and Apple’s AR kits, developers have continued to create games with AR elements in an attempt to replicate PokemonGo’s success. AR has also grown in popularity, as has consumer spending on AR content or apps. Because of its growing popularity, the AR gaming industry is expected to grow at a CAGR of 152.7% by 2023.
More AR technology integrations into mobile devices, as well as a growing online population, are factors contributing to this growth. Furthermore, there are numerous innovations in the gaming community that can easily accommodate AR technology.
In addition, AR is now easily accessible via smartphone. As a result, we can expect to see more AR games for mobile devices on the market.
- By 2023, the AR gaming industry is expected to grow at a 152.7% CAGR. This is primarily due to the immersive experience it provides.
- Because of the increasing availability and accessibility of technology, the investments in the AR gaming sector are expected to grow exponentially in future
Augmented reality and Marketing Industry
Advertisements benefit greatly from augmented reality. Products are becoming more visible, and the digital advertising industry is thriving. Global spending on these digital ads is expected to increase exponentially.
AR enables your brand to interact with customers by providing them with a “free taste” of the product before they make a purchase. Customers can also use AR to scan products in stores such as dresses, makeup, and shoes before purchasing them.
AR can also be used to provide information to customers that a brochure or flyer cannot. Scanning the brochure with the app at just the right spot will bring up a video or photo that expands on the information found on the paper.
- AR for marketing and advertising enables businesses to better engage their customers. As a result, implementing this on campaigns can result in higher conversions.
- AR advertising is less expensive than print advertising. Consequently, your investment yields a higher return.
Bringing It All Together
It all began with entertainment, with Pokemon Go and Snapchat bringing augmented reality to the forefront. However, the technology underlying these apps has the potential to go beyond mere entertainment.
AR is a huge part of today’s emerging technology trends. It is clearly changing the way industries operate as well as how people go about their daily lives. These have paved the way for more immersive educational experiences for students, improved driver navigation, and strengthened medical procedures in hospitals.
With these innovations, we anticipate that consumers will have higher expectations of the brands with which they do business. As a result, it makes sense for businesses to investigate how they can incorporate augmented reality into their operations as soon as possible. This allows you to stay ahead of the curve and grow your business even as technologies change the business landscape.
Feel free to contact us at Coderglobe for AR business solutions. We are a team of experienced AR application developers. You can achieve new levels of success with our augmented reality solutions.