Online shopping has gained fame and brought ease to our lives. But we all have experienced a primary concern while shopping online, a full sensory experience of the product Will this shirt fit me? Will this sofa be comfortable enough? Is it worth buying these shoes? That’s what we are concerned about.
In conventional shopping methods, we like to try on clothes, touch the fabric to check the quality, and check on the sofa whether it will fit in our lounge or not. That’s where the online shopping experience lags. But technology experts accepted it as a challenge and they came up with a solution in form of AR, known as augmented reality.
Technology has steadily made inroads into e-commerce, and retail businesses are seeking new and innovative methods to enhance these aspects and stay competitive.
Augmented reality has proved it’s limited to games or science fiction movies only. It has revolutionized the whole tech industry into a full sensory experience-oriented business market. You can experience products you want to buy, with the help of AR without stepping out of your comfortable sofa at home
According to reports, an appalling 78.65% of shoppers abandon their carts before completing a purchase. This shows that retailers need to do a lot more to persuade customers to go ahead with the items in their carts and make the payment
Statista reported a recent survey on the trends that will shape the future of shopping forecast that by 2025, around one-third of shoppers in the United States will have used AR-powered technologies when buying products online. Virtual product viewing is possible when shopping online using AR technologies. The study showed that while in countries like Saudi Arabia and the United Arab Emirates, the expected use of AR was as high as 45 percent, in Europe, this share was much lower.
So, as you know, AR is the new trend in the ecommerce industry. Let’s further explore the application and benefits of AR in the eCommerce industry
Benefits of Augmented Reality in Ecommerce
Here are a few benefits ecommerce businesses can avail themselves of the implementation of AR in their business strategies.
Increase Customer Engagement Rates
Customers can stay interested in your ecommerce store for longer because of the immersive and sensory AR experience. Your increased sale is closely correlated with higher engagement rates. Several researchers have supported this claim. Customers are more likely to purchase if they spend a long time on an e-commerce site.
Augmented reality is an automated technique to communicate and engage with customers, which increases the likelihood that a brand will succeed.
Tangible Product Experience
“See It In Your Space” and “Try Before You Buy” The use of augmented reality by internet shoppers is incredibly common. Customers can use “Try Before You Buy” augmented reality capabilities in the beauty and fashion industries to see how the product looks on them in various sizes and colors. AR is used by furniture and home décor companies to show buyers how various things will look in their homes. It’s very practical, interesting, and enjoyable!
Improves Customer Satisfaction and Reduces Returns
Online returns are a significant problem for retailers, according to Statista, as they cause $550 billion in losses. This is a serious issue, although there are numerous justifications for it. The main causes are that the product does not match the image in terms of size, color, form, or even just appearance.
Brands increase customer confidence by making online products “tangible,” which in turn lowers return rates. Sales are increased because customers are more inclined to click “add to cart.” They are less likely to send things back, saving businesses money on shipping, restocking, and repackaging expenses. Both financially and in terms of client happiness, it benefits businesses.
Personalizes the Shopping Experience
With augmented reality, the purchase experience is enhanced through its interactive nature. Customers feel more like a part of your brand and the product when you give them power over digital aspects in their physical environment. They can click through things that most appeal to them and change the features, colors, and sizes. They practically have a floor salesperson at their disposal.
Creates Content for Social Media
Practically speaking, augmented reality in e-commerce offers a ready-made digital marketing strategy. For instance, you can offer for customers to try your products on rather than trying to entice them with pictures of your products in online advertisements. Once more, it transforms ineffective marketing into something engaging. Additionally, the “fun element” increases the likelihood of social media sharing, turning your consumers into brand ambassadors.
Due to the inherent interactivity of AR, it is simple for users to become addicted to your website. Additionally, the longer they stay on your e-commerce site, the greater the likelihood that they will buy something! Even if they don’t purchase while they are there, the increased engagement shows that they are more likely to remember you in the future because they have a better relationship with your brand and products.
How AR Works in Your E-Commerce Business
E-commerce is a field that is expanding. With the development of digital technology, e-commerce is making buying and selling easier for the average person, and with the arrival of augmented reality (AR), it is becoming more engaging.
A majority of the big online retailers, including Alibaba, Amazon, Shopify, Flipkart, and others, have acquired and are integrating augmented reality into their offerings. Alibaba began developing services for virtual and augmented reality as part of its e-commerce user experience in 2018.
Major retailers and customers now favor an augmented reality-enhanced e-commerce experience over a traditional e-commerce one. More engaging shopping experiences are preferred by younger generations. According to studies, 30% of millennial and Gen Z shoppers desire more integration into their online buying experiences.
happy news To include augmented reality elements, you do not need to redesign the entire website. Your current e-commerce site can be retrofitted with augmented reality by providers of augmented reality solutions. Keep in mind that Web AR doesn’t require an app! Customers can now access any augmented reality element or experience through your website, so to speak.
Within a few weeks, you can have it operational with any additional Try-On capabilities, product launch intros, or other features you desire. Simple augmented reality holiday experiences can engage your audience and help your company, thanks to Web AR.
To give customers an immersive experience, augmented reality is used in online shopping. This enables customers to interact with products in real-time while still being present in their area. Additionally, businesses may use AR to engage clients even after they’ve purchased by informing, connecting, and interacting with them.
Brands Using AR in eCommerce
Augmented reality is being used by some of the world’s biggest eCommerce retailers to increase conversions
ASOS is a well-known eCommerce firm in the fashion sector that serves about 22.3 million active customers globally at the moment. Through its app, the company has been increasing the use of augmented reality since 2020.
With the help of the AR-driven application “See-my-Fit,” developed in partnership with ZeeKit, ASOS successfully encourages natural photography on its models to highlight its products.
With the help of this method, their product views have climbed by up to 500 each week. It virtually overlays products on models while taking into account the cut, fitting, and sizes of each piece of clothing. Customers will find the functionality to be very easy and entertaining.
According to new statistics from Shopify on the relationship between augmented reality technology and eCommerce purchases, ads with AR content generated 94% more discussion rates than those without it.
The AssembleAR app from IKEA employs augmented reality to help users unbox and assemble IKEA items. This software is based on the Apple invention of the ARKit AR technology.
The software mixes in real-world references and three-dimensional animations on top of the paper manual’s original layouts and designs. AssembleAR makes product assembly simple, which significantly raises customer happiness.
A “3d try-on” is a service that Lenskart, an eyewear retailer, provides to both its online and in-person customers. After scanning the customer’s face, it allows them to try on various glasses. It enables consumers to acquire thorough shopping guides and locate glasses that complement their style.
With Sephora’s AR beauty try-on, customers and purchasers may virtually try on hundreds of the retailer’s cosmetics. Customers can test out various eye shadow palettes, artificial lashes, and lipstick colors on their faces.
Additionally, the Sephora AR tool assists clients in achieving their ideal look, which is both its most distinctive and imaginative feature. In a real business, clients typically can only physically test one color.
Customers may choose practically any color and kind of makeup through a virtual beauty guide on the app, which also includes influencer videos that demonstrate how to apply cosmetics. Have you ever considered wearing those deeper lip colors? The time is now.
One of the biggest couch retailers in the world, DFS, provides its customers with AR-enabled 3D renderings. With the help of the technology, consumers may scroll among more than 10,000 sofas that are accurate to their space’s original proportions.
Even though other home décor companies also provide their consumers with such AR services for their goods, DFS stands out owing to its distinctiveness. Customers may see for themselves how the furniture will look in their living room as well as whether it will fit in. Customers find the air interaction fun and interesting as a result.
The introduction of AR is assisting DFS in increasing conversion rates and sales for their online stores, even though their physical retail outlets have been closed since the beginning of the pandemic. DFS raised its revenue by 106%, conversion rates by 112%, and ROI by 22X all in 2021.
Your Brand is Next: Amaze Your Customers with AR
For things that consumers must try on before making an online purchase, augmented reality (AR) offers a workable option. It is practical, engaging, and offers the user a distinctive shopping experience.
All major firms who want to compete in this constantly expanding market will adopt augmented reality as a standard. It is unquestionably on the verge of transforming the entire industry. Please be free to give these tactics a try and judge the outcome for yourself. If you handle it correctly, your brand will undoubtedly see an increase in conversions.
Wrapping it up!
Without a second thought, AR has been the best addition to e-commerce technologies. The tech-savvy generation has shown it inclination towards interactive and immersive technologies. Being an eCommerce business owner, it’s need of an hour to implement augmented reality into your business strategies. Build an app, develop web AR, or any other install AR solutions at your store. Just Do it
We are here to help you out in all phases of AR integration into your store. With an experienced, skilled, and professional team of AR developers, we will take your e-commerce journey sky-high. Get in touch with team Codersglobe.